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"Get Golf Ready" Links Pros with Students
 
From 2009 to 2013, Get Golf Ready will be targeted to the millions of U.S. adults who have never played golf or who have minimal previous connection to the game.  The initiative is the brainchild of the World Golf Foundation and Golf 20/20. Participants receive skills instruction and background on the game's rules, etiquette and values. The program is designed to bring adults into the game in a comfortable, enjoyable way through a series of five lessons in a small-group setting.  Each lesson features significant on-course learning opportunities.  The participant cost is $99, although pricing may vary by facility.
 
By the end of 2011, the expectation is that 3,000 facilities will be offering the program and 5,000 facilities will by 2013. Facilities may register online at www.GetGolfReady.com, and they will receive curriculum, branding, and marketing materials to ensure the program's consistency across the country. 
 
Certain regions will be areas of special focus to capitalize on market size and interest.  The program will be rolled out intensively in six target regions: Washington, D.C.; San Francisco/Oakland; Chicago; Boston; Portland; and Dallas. Expansion to all regions will continue from there.
 
Big Sponsorships in Place
 
Each facility that agrees to offer the designated curriculum and use the Get Golf Ready brand in local market promotional efforts will be eligible to receive a stipend of up to $1,000 from the World Golf Foundation. To support the facility stipend, nearly $2.6 million has been committed by more than 50 organizations and individuals.
 
"The initial reaction to Get Golf Ready from facilities and the industry generally, and the obvious willingness from a wide variety of industry stakeholders to provide sponsorship support, has been very gratifying," said Steve Mona, Chairman of World Golf Foundation.  "Through this program, we will be able to significantly increase interest and participation in golf by adults around the country."
 
The education and training will be provided in a way that physically gets people onto the golf course as a fundamental part of the learning experience. Following the completion of the five-session program, students will be offered the opportunity to smoothly transition into structured playing opportunities and additional instruction targeted to Get Golf Ready graduates.
 
Teaching professionals are enthused about any innovative plan to get new golfers on the course, as the number of golfers in the country has declined somewhat since 2000. The job security of golf coaches is dependent on renewing interest in the game, and upon the willingness of players to apply their discretionary income to the activity.

By Chris Navarro
Get Golf Jobs, Contributing Editor

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